October 30, 2014 by Lisa Brammer
Americans spend a staggering amount of money on Halloween and more people than ever will be celebrating this year. According to a survey conducted by the National Retail Federation, the majority of Americans—162 million—will be celebrating the holiday this year (up from 158 million in 2013) and spending $7.4 billion to do so.
If you think Halloween is primarily a children’s holiday, guess again. This year, consumers are expected to spend $2.8 billion on costumes and while $1.1 billion will be spent on getups for the kiddies, more will be spent on adult costumes, $1.4 billion. 78% of adults 18-24 will dress-up for Halloween this year and spend, on average, $87 compared to 73% spending $78 last year. Pets are even a part of the action, $350 million will be spent on outfits for our four-legged friends.
Trick-or-treaters should bring a large pillow case or other large container with them when they hit the streets because $2.2 billion will be spent on candy.
What would Halloween be without decorations? Some prefer a whimsical festive approach while others favor a more traditional frightening display, either way, American’s will spend $2 billion adorning their yards, doorsteps, and homes.
According to the survey, almost one-third of Halloween participants will start their holiday shopping before October 1st. I wish the NRF had a statistic for the percentage of candy bought for trick-or-treaters that actually makes it into their sacks. I, for one, break into our stash and indulge long before the first door-bell rings on October 31st.
But Halloween is not all about candy; haunted houses, ghostly mazes, and other live-action entertainment can be found all around this time of year. 33 million people will spend $300 million on these types of attractions as part of their celebration.
So whether you plan to go trick-or-treating with your children, be frightened in a haunted house, dress as a zombie, find your inner princess, or just relax handing out candy to all the Elsa’s and teen-age mutant ninja turtles, have fun and please be safe.
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